About Fluyd
We couldn't find one we'd actually drink every day.
Everything out there was either overdosed, barely dosed, or drowned in sugar. So we made Fluyd. Real doses, clean ingredients, and a taste you'll actually reach for daily.
The problem
Built for extremes. We built for daily.
Somewhere along the way, everyday hydration got built for extremes. A gram of sodium made for heavy sweat, or so little it does nothing. Most of it drowned in sugar or tasting like the sea. Nothing was made for a normal active person, on a normal active day.
Our answer
We found the sweet spot.
Fluyd is dosed for everyday hydration, not extremes. Enough sodium, potassium and magnesium to actually do something, none of the sugar, and a taste you'll happily drink daily.
Who it's for
Your morning. Your training. Your choice.
A scoop in water every morning. That's it. Simple enough to stick to.
Replace what you lose when you sweat. No sugar spike, no artificial rubbish.
A New Zealand brand, made for New Zealanders, in New Zealand.
The people behind it
We just wanted a sensible one.
We'd had a crack at this before. It didn't stick, but we learned what mattered. Here's the weird part: half the "wellness" brands are dosing you a gram of sodium a day like you're running a marathon, and the other half barely put any in. Neither made sense for a normal day. We wanted the middle. Enough to actually do something, without overdoing it, and something we'd genuinely drink every morning that didn't taste like seawater. So we made it, here in NZ.
— Michael & Leyton, co-founders